IWC Announces Their Innovative Luminous Ceramic

With news that sounds as though it’s straight out of a superhero movie, IWC has announced their latest development in watchmaking technology - Ceralume. IWC’s engineering arm, XPL, developed this ground-breaking material, which stated that this jump in ceramic tech enables them to build a fully luminous ceramic watch case for the first time. By blending ceramic powders with high concentrations of Super-LumiNova pigments, the evil scientists at IWC have cracked the enigma code in luminous innovation, something that Bell & Ross are undoubtedly jealous of, given their all-too-recent release of a similar but less glowingly-impressive BR-X5 Green LUM watch.

Their novel Pilot’s Watch Chronograph 41 is constructed from a hybrid ceramic material proven (according to the company’s reports) to “emit a bright blueish light for more than 24 hours”. It doesn’t end there, though - the rubber strap has also been infused with luminous pigments and of course, the entire dial glows in the dark, making this a veritable bat signal for IWC geeks, even on the blackest of nights. Although Ceralume isn’t available to the average punter just yet, images of Lewis Hamilton wearing a test piece are doing the rounds, prompting hopes that the nightlight-slash-wristwatch will materialize en masse soon!

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Is this something new??

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Nope, bit OTT.... Way over the top🙄

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Hope it keeps filtering down and some other companies give it try.

My 0.02 is that lumed hands and lumed dial are a mistake, you want one black and one lumed for best legibility!