After owning a ton of watches I’m just starting to pay a bit more attention to straps :-)
I’ve figured out that I generally like padding, and slightly shorter lengths to remove more overhang.
It also took me longer than I’d like to realize how nice a good quality rubber strap can feel vs the shitty silicone ones.
What about you guys?
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Sometimes I buy watches for my straps! Generally, over the years, I've come to prefer seatbelt NATOs and FKM rubber.
Buying straps is almost better than buying watches.